Our Story
The story of cooksimple™ founder Keith Lauver is one that resonates with many people. Keith was in his early 30s with a new baby at home, traveling weekly for work, eating out most nights, and paying little regard to his personal health. In November 2002, he walked into a clinic for a life insurance medical exam and walked out with three numbers that changed his life: Cholesterol=260, Triglycerides=586, Weight=194. What did these numbers equate to? Keith was considered twice as likely to die as the “average guy.”
This wake-up call convinced Keith to make some major changes, but he didn’t know where to begin. He wasn’t exactly a world-class athlete and had only a very basic understanding of nutrition. He was considered too young for medications and the fad diets he tried didn’t have any lasting impact. It wasn’t until he finally tried his hand at home cooking that he started to see steady and lasting improvements. Taking control of what he was eating was the key to building a sustainable, healthy lifestyle.
Over the next year, Keith honed his healthy cooking skills and began to work with a fitness trainer. While his shrinking waistline and increased energy level were evidence enough that he was doing something right, the results from his next medical exam proved that he had literally turned his life around, primarily through his new eating habits. Inspired to help others improve their own lives, Keith joined forces with renowned chef and nutrition consultant Tony Sobiech to create cooksimple™.
The company was founded on the principle that people will eat healthier if doing so is tasty, easy, and accessible. cooksimple™ has designed a product line to do just that by removing the largest barrier for everyone: the lack of time to cook at home. The recipes are a breeze to prepare, flavorful, satisfying, and inexpensive, while also delivering superior nutrition.
Since 2008, cooksimple™, originally founded as The Healthy Pantry, has shared its delicious meals with millions of customers, as well as a positive message of living well by eating well.
Manifesto
cooksimple™ provides a solution to the growing trend of poor diet, nutrition, and obesity throughout the United States by reducing the time required for healthy home cooking. Our mission is to make an impactful difference in reshaping the way America eats.
Our nutritious meal kits are designed with the everyday consumer in mind – inexpensive, appealing, easy to prepare – to prove that home cooking can be simple, that healthy food can taste great, and that buying nutritious ingredients can be affordable.
